The logo for DéjàVu needs to reflect both its classical roots and contemporary edge. Here’s how it achieves this duality: Classic Elements: The font chosen for “Déjà Vu” is elegant and serif-based, reminiscent of vintage cosmetic branding. This nod to the past evokes a sense of trust and established efficacy. Modern Twist: Incorporating sleek, minimalist lines and a subtle use of modern graphic elements, the logo speaks to today’s sophisticated and discerning consumer. Color Palette: A refined palette of deep green and pearl white, symbolizing luxury and represent rejuvenation and nature. Symbolism: The logo features an abstract hourglass motif, subtly integrated into the design. This symbolizes the concept of time and the product’s promise to rewind the effects of aging.