Branding project for the annual Helicon Festival, hosted by Israel’s leading poetry school. This project involved developing a comprehensive concept, designing a logo, and creating a visual language for the event. Named “The Plastic Era,” the initiative was deeply committed to environmental sustainability, a theme reflected throughout the visual design. The branding elements were crafted to highlight eco-friendly practices and raise awareness about environmental issues. By integrating sustainable design principles into the visual identity, the project not only reinforced the festival’s commitment to ecological responsibility but also created a compelling and memorable aesthetic for the event.