Rebranding of a business consultant known as “The Tiger,” I created a dynamic and bold visual identity that mirrors the consultant’s assertive and strategic approach. The new branding features a striking logo and visual materials designed in a distinctive color palette of orange and black, symbolizing energy, confidence, and reliability. The design incorporates a mix of slightly rounded and sharp shapes, reflecting the balance between approachability and precision in the consultant’s services. This visually impactful branding ensures a strong, memorable presence that stands out, effectively communicating the consultant’s fierce dedication and expertise in driving business success.